Book Review: Beg, Borrow, Steal

Michael Greenberg. Beg, Borrow, Steal: A Writer’s Life. New York: Other Press, 2009. 240 pages.

Longtime fans of Doctor Who, the British sci-fi tv classic, talk about watching it “from behind the sofa.” Scared out of their wits by the Doctor’s horrifying adversaries like the Daleks, Cybermen, or Autons (but definitely not the Myrka) they nevertheless couldn’t tear themselves away from the screen. Too frightening to watch, but too intriguing to walk away from.

That’s the feeling that an aspiring writer might get reading Michael Greenberg’s Beg, Borrow, Steal. On one hand, the writing is very, very good. On the other, it isn’t exactly paint a hopeful pictures to would-be scribes: Greenberg had some pretty rough times before achieving widespread popularity, and his constant references to his unpublished novel are a reminder of the aura of failure that pervades the life of a writer whose work isn’t read.

The book is a collection of essays Greenberg wrote for the Times Literary Supplement, and they chiefly cover his adventures in New York City, though he reflects back to a stint in Argentina. Greenberg has three modes: reminiscences of his lean days in the 1970s and 1980s, recollections of failed or sub-par writing gigs, and explorations of the city itself, including a ride with a train operator and a visit to a polyamory group.

I’d expect that two groups of people would be interested in Beg, Borrow, Steal: New Yorkers (and those fascinated by New York) and writers (and those fascinated by writing). Greenberg’s New York is a magical cornucopia of people and adventure, gritty and erudite at the same time, at least in the left-leaning intellectual circles that are Greenberg’s natural home. But for people who consider New York just another city (like this reviewer), his writing on writing is ample reason to read this book. It’s illuminating but at the same time extremely discouraging to read that a guy as obviously talented as Greenberg has had such trouble getting his work published. But there’s also hope: after all, you’re reading about his travails, so he was successful.

My favorite essay might be the one about his writing a script for a golf documentary. He’s never played golf and is apparently indifferent to it. Yet he delivers a script full of passion and love. I won’t spoil the punchline, but it could be the epigram for a guide to writing creative non-fiction.

Like I said before, this book will delight New Yorkers and be at once a cautionary tale and inspiration to writers and those empathetic to them. At times you might want to forget about ever putting two words together again, but you won’t be able to stop reading.

Best carpet ever

If nothing else, today I learned that I’m not the only one with casino carpet as a wall decoration (three guesses about which carpet it is). I got an email from a gentleman whose father manufactured carpets during the 1950s and 1960s. He made this one for an unknown Las Vegas casino, and now it’s hanging on his son’s wall as art.

Unknown casino carpet

It’s definitely one of the more charming examples of the genre I’ve seen. Dated, yes; tacky, yes; fun, absolutely yes. I’d like to see more of this, but in a modern interpretation we’d probably get fake Ed Hardy designs galore. That would make the old Trump Plaza carpet look like a work of art. For some reason kitsch for the sake of kitsch is intolerable to me, but absolutely earnest kitsch is fine.

Anyone have any idea where this was from? From the turban and the musical instruments I’d guess the Sahara’s Casbar lounge, but I honestly am stumped.

Themed hotels alive and well–in SoCal

For a few years now, everyone who is anyone in casino design has known that theming has gone the way of the 99-cent shrimp cocktail. But has it actually gone the way of the $29 room rate, surprising everyone with a boomerang comeback? This LA Times story made me wonder:

Only two months after announcing plans to add a water attraction at the theme park in Carlsbad, Calif., Legoland has won approval from the city of Carlsbad to build a Lego-themed hotel on the property.The Carlsbad City Council approved a plan last week to build a 254-room hotel outside the entrance to the park. The plan must also win approval from the California Coastal Commission, which regulates construction along the state's coast.A final price tag and a construction timeline are pending approval by the commission, said Julie Estrada, a spokeswoman for Legoland.But she said the hotel would adopt the Lego theme throughout the building, including Lego-designed carpeting and wallpaper.”You'll feel like you are staying in Legoland,” she said of the hotel.

via Legoland gets an OK to build hotel — latimes.com.

Now if they could actually build the hotel out of Legos, that would be something to see. Lego-designed carpeting sounds pretty compelling, though.

Themed hotels are still an attraction because they are something different. Of course, turning your hotel into a Lego castle or spaceship isn’t the only way to give visitors variety–in fact it’s a bit of a lazy way to do it. Instead of building something new that’s carefully crafted to offer a unique experience, it’s just turning out a soundbite concept that’s easy to explain. Take the corner of Sands and the Boulevard. On one side you’ve got the Venetian and Palazzo, which you can explain in a sentence: a resort that tries to look like Venice. Across the street you have Wynn, which takes a little more effort. I’d use the words plush, luxe, detailed, and enveloping if I were to try to describe it in a single sentence, but even that doesn’t do it justice.

So themes are bad, right? Not so fast. A lot of people like soundbites. This is particularly true in Las Vegas, where people are by definition going to have fun, not be uplifted by the subtle and sublime charms of an exquisitely-crafted resort. There will always be a market for a fun, affordable alternative, and a theme, unless it’s completely obtrusive, is an easy way of giving a property an identity.

Talking about food in the LVBP

I’ve got a new column in the Las Vegas Business Press about how food and beverage offerings (well, mostly food) can help or hurt a casino:

Napoleon once said that an army marches on its stomach. The same is true for the masses of gamblers, conventioneers, and tourists who visit hotel-casinos. With a generally similar product offering, casinos can look to food as one of their most flexible — and important — branding options.

via Las Vegas Business Press :: David G. Schwartz : Fastest way into casinogoers consciousness may be affordable food.

I run through some of the history of casino dining (going from 1638 to 1992 in six very short paragraphs) and conclude with a little bit of philosophizing about the role of value.

If you want to see more about this, go to G2E and check out my panel on F&B as a marketing tool.