Take Seven

For a while now, I’ve been dropping hints about an article on resort fees that I’ve been working on. I’ve been a little more mysterious than usual because the magazine I wrote it for hadn’t been published yet. Well, it’s out at last, in the debut issue of Vegas Seven magazine.

It’s the first in a weekly column series that I’m writing called “Green Felt Journal.” My beat is gaming and tourism generally, with a mix of current issues, historical perspective, and coming trends. It’s different from the column I write for the Business Press every two weeks, because the LVBP column is more reflective and observational, while Green Felt Journal is drawn more on statistical research and interviews.

The best way I’ve found to read the resort fee article is to go to the digital version of the magazine and flip ahead to page 34, where you’ll see the inaugural edition of the Green Felt Journal in all its glory. Vegastripping.com forum members will be glad to see that I used the topic thread on resort fees in the article, with users rockchickx51 and donnymac66 getting quoted in print. Thanks, guys!

But that’s not all. I’ve also got an essay in today’s issue about how the Wonder Pets can save Las Vegas. Yes, in all seriousness I wax philosophical on how Las Vegas should take some tips from a toddler TV show. Here’s a sample:

In a recent episode, the Pets fly to Las Vegas to aid the Rat Pack, a trio of bumbling performing rodents named Blue Eyes, Dino and Sammy who can’t get their act together. In honor of this mission, the heroes replace the mast and sail on their intrepid vehicle of choice, the Fly Boat, with a construction inspired by neon signs and showgirls’ headdresses. Just like that, the Fly Boat is reborn as the “Vegas Boat.” After departing the schoolhouse to a slot machine’s jangle, the Vegas Boat zooms past the Wynn and down into a pint-size re-creation of the Strip. There, in a makeshift rehearsal space, the Pets give the Rat Pack a lesson on working together when they dance. This works like a charm. To celebrate, they join Dino for some pasta and, though their work is done, Blue Eyes refuses to let them leave without having some fun.

Can the Wonder Pets Save Las Vegas?

Maybe I’ve been watching toddler TV for too long, but the show really says a lot about how most people view Vegas.

If you’re in Vegas, look for a copy of Vegas Seven on the street–I believe you’ll find them where 944 is distributed. [UPDATE: You can find them at 7-Eleven, Albertsons, Fresh N Easy, Whole Foods, Golds Gym, Hard Rock Hotel, the Palms, Lee’s Discount Liquor and Blockbuster]

If you don’t live in Vegas, you’ll have to content yourself with browsing the contents online. There are several great articles in there, including one about how Las Vegas is courting China.

For those of you who want to keep up with the rest of my work, I’m still writing a monthly historical column for Casino Connection, and have occasional longer pieces in Global Gaming Business–one about the mainstreaming of gambling should be out soon. In this month’s issue, by the way, there’s an excerpt from Eadington and Dolye’s Integrated Casino Resorts that is definitely worth reading. There’s also a look inside Aria’s surveillance room that is interesting, and much more.

As the Wonder Pets might say, it looks like my work here is done. How about some celery?

UPDATE: OK Schopenhauer, you asked for it. Here it is:

My favorite is the one at about 1:14. If you want a good introduction to the Wonder Pets, try this video from Parents magazine.

A casino Above

Russians no longer have to worry about being without casinos–a new one has opened up in the south of the massive county. From Fox News:

Half a year after Russia closed all of it's gambling casinos and slot-machine halls, the first new casino opened Saturday under a plan to limit legalized gambling to four comparatively remote areas.

About 500 people showed up for the opening of the Oracle casino in Above City, a gambling zone in southern Russia. But only about 100 of them appeared to be actually placing bets. The casino, in a large shed-like building in a snowy field, has about 200 slot machines and 10 table games.

The zone is about 60 miles from Rostov-on-Don, the nearest sizable city, and 120 miles from Krasnodar.

It's unclear how many Russians will be eager to travel long distances for a gambling excursion, but the casino's operators say they're convinced there's a market and they plan to start building a four-star hotel for gamblers this summer.

“There's a lot of gambling people here” in the region, said Valery Saparin, marketing director for casino operator Royal Time. “We hope that a lot of people will be drawn to us in the near future.”

Casinos mushroomed in Russia's cities after the 1991 collapse of the Soviet Union and slot machines quickly spread beyond gaming halls to shops and malls. The spread of gambling provoked distaste among many Russians over the flashy cars parked outside glittering casinos in Moscow and the harm that gambling can do to society.

All the gambling operations were closed July 1 under a law that was signed in 2006, but that many had expected never would be enforced.

The law limits legalized gambling to Azov City, the Kaliningrad exclave on the Baltic Sea, the Altai region of Siberia and the Primorsky region of Russia's Far East.

via Russia Casino Opens Under New Gambling Plan – IFOXNews.com.

I did a little tooling around the Internets and I couldn’t find any other mention of an “Above City, Russia.” But I did find that Azov City, which is mentioned in the last paragraph, is right where “Above City” should be according to its description in the second paragraph. Whether this is a funny proofreading error or another name for the Azov zone, I don’t know.

How about some fun casino math?

With only 200 machines, and ten tables, the casino has 270 or so gaming positions. With only 100 folks playing at its big opening, that looks like a 37% utilization rate. I have no idea what the benchmarks are for win per position per day in Azov, but they’d better be pretty high to justify building a four-star hotel.

Other shoe about to drop in AC?

According to a WSJ report, MGM Mirage has decided to sell its interest in the Borgata and presumably close the door on any future developments in Atlantic City:

For years, New Jersey regulators have raised concerns about the suitability of casino company MGM Mirage's business partner in China. Now, MGM Mirage has an answer: cash out of Atlantic City.The company plans to divest its 50% stake in the Borgata casino resort, a person with knowledge of the negotiations said last week. Although it has been scouting for buyers it hasn't come to a deal, according to two people with knowledge of the talks.MGM Mirage hopes that its plan to sell its Atlantic City interests will convince New Jersey regulators to agree to curtail their regulatory oversight of the company. Any additional scrutiny has the potential to cause problems with MGM Mirage's business elsewhere.MGM Mirage disclosed last year that New Jersey's Division of Gaming Enforcement had issued a confidential report saying the company should disassociate from Pansy Ho, MGM Mirage's joint venture partner in Macau. It labeled her an “unsuitable” business partner.

via MGM Mirage Prepares to Sell Stake in Borgata – WSJ.com.

Here are some numbers. According to the latest-available financial report, Borgata was on track to show a net income of about $120 million in 2009. MGM Mirage gets half of that. In this economy, adding $60 million to your bottom line is nothing to sneeze at. There are expenses involved–particularly, as we see, regulatory-related expenses. And the threat of drawn-out litigation makes that $60 million a year look less and less attractive.

According to the 2008 MGM Mirage Annual Report, in that year the company spent $24 million on its MGM Grand Atlantic City development before pulling the plug due to the worsening economy. Now that we’ve all seen the city’s revenues fall back to 1997 numbers, it would be hard to argue that this was a bad decision. Unless something dramatic happens (that is, unless casino operators make something dramatic happen), Atlantic City is clearly a declining market.

What about Macau? According to MGM Mirage’s investor relations, the company earned $24 million in revenue from MGM Grand Macau in the third quarter of 2009. That pencils out to roughly $96 million for the year.

Which is greater? $60 million or $96 million? The decision seems obvious.

There is also the fact that Macau is the world’s fastest-growing casino market, and Atlantic City has, as I said before, gone back to 1997 and, with the imminent arrival of Pennsylvania table games, is poised to fall even further.

Even as an Atlantic City native, I’ve got to admit that MGM’s management has few options here. Clearly the most responsible decision for the company’s health is to stay in Macau.

To make a long story short, Atlantic City needs MGM Mirage far more than MGM Mirage needs Atlantic City at this point. Should this make a difference to the integrity of the licensing and enforcement process? Absolutely not. But there’s something to be said for over-zealousness. Past operators chased from Atlantic City by regulatory overkill–Hugh Hefner and Hilton Hotels are the most prominent–continued to do business in other states with not even a whisper of impropriety. Hilton was even invited back.

What does this all mean? New Jersey’s regulators aren’t doing the state any favors by throwing the book at MGM Mirage. The only beneficiaries might be the existing operators, who will have one less rival to face (if MGM decided to go ahead with their AC project), and even that’s debatable, since a project of the scale that MGM had proposed would have probably brought more people to town. This looks like a lose/lose situation.