Like I admitted on Twitter, I take lousy photos, so I promised that I’d share some of the PR stills of the Cosmopolitan’s new sports book. I’m also throwing in the press release–if you read any media accounts that sounds suspiciously like this, it just means someone’s taking it easy on the word-smithing front:
Las Vegas, March 8, 2011 – The Cosmopolitan of Las Vegas and Cantor Gaming, an affiliate of global financial services firm, Cantor Fitzgerald, L.P., debut The Cosmopolitan Race & Sports by Cantor.
“The new Race and Sports Book by Cantor, with the latest in betting technology, spectacular design and prime sports watching location adds yet another unique and dynamic element to the already exciting scene at The Cosmopolitan,” says John Unwin, CEO of The Cosmopolitan of Las Vegas.
The new sports book, located on the second floor, situated adjacent to Marquee Nightclub, welcomes patrons with two outside betting windows. Inside, guests are greeted into the intimate space by metallic red, grey and dark wood interiors. Wagering is available at fixed betting, or individual ‘trading’ stations within the book, as well as on Cantor’s proprietary mobile tablets which can be used at both the race and sports book and Book & Stage on the casino floor. Two additional betting stations at Book & Stage also are available for placing bets.
Forty-three ‘trading’ stations each feature plush seating, viewing screens and are equipped with Cantor’s proprietary In-Running ‘sports trading’ technology. In the same way that prices in the financial markets change from moment to moment, Cantor’s lines and spreads change continuously as the action of a sporting event unfolds.
Lee Amaitis, President and CEO of Cantor Gaming, said: “The Cosmopolitan is the most exciting new property on The Strip. Its vision to bring a fresh, sophisticated and modern experience to Las Vegas in a world class venue, reflects our own mission to transform sports wagering through our ground-breaking technology. The same innovation in technology that we have brought to Las Vegas has changed the way we live our lives in sectors as diverse as finance, travel and retail. The Cosmopolitan is a tremendous stage on which to continue to build our ‘sports trading’ franchise.”
Cantor Gaming now operates four race and sports books in Nevada.
Here is the entrance and a smidge of the horse-racing area:
And this is the sports book area:
It’s pretty small, but the Cantor folks are hoping to do a lot of business on their eDeck mobile devices, and, when they get GCB approval, smart phones and tablets.
If you want to learn more about where Cantor wants to take sports betting–or “sports trading” as they call it–I strongly suggest you listen to the Lee Amaitis UNLV Gaming Podcast.