Loosening Up Downtown in Vegas Seven

The new Vegas Seven is available online now, and I’ve got an interesting piece about some happenings Downtown:

The folks running downtown’s Las Vegas Club hotel-casino think the slot players are right. PlayLV, which operates the club for the multinational investment group Tamares, has embarked on an ambitious course of slot-loosening—and a pull-no-punches campaign to let downtown gamblers know about it.

via Loosening Up | Vegas Seven.

This was a lot of fun to research, mostly because I don’t usually get to talk to people with such strong differences of opinion (well, except for John Curtas and Marilyn Spiegel, maybe). The biggest obstacle that the LVC will face, I think, is getting the players to actually believe that they’ve willingly loosened their slots.

Steve Rosen’s thoughts about Downtown branding itself specifically as a value gaming destination, with loose slots above everything else, are interesting, and make some sense. A few years ago hotel and f&B values were enough to distinguish Downtown from the Strip, but today that’s no longer the case. Would giving gamblers genuinely looser slots make a difference? I think it might.

Here’s a custom piece of art the PlayLV folks sent me that didn’t make the magazine–I still think it’s pretty funny:
Vegas Club loose slot ad

“The Center of Pleasure Has Shifted,” it’s not.

One Response to 'Loosening Up Downtown in Vegas Seven'

  1. Alex Morel says:

    How about Single Deck BJ paying 3-2? Single zero Roulette? Craps buy bets with vig on win only including the 5 & 9? Make downtown a place for real gamblers!