Outside perspectives & casinos in the LVBP

Here’s my latest LVBP column:

In my capacity as director of the Center for Gaming Research at the University of Nevada, Las Vegas, I recently helped to host a group of visiting MBA students from London’s Cass Business School here in Las Vegas. While in town, they heard presentations from strategic development, operations, and marketing executives from several casino operators, and participated in lively question-and-answer sessions with each. Their acceptance in the executive offices of Las Vegas highlights the critical role that outside input can play in the continuing viability of Nevada’s gaming industry.

via Las Vegas Business Press :: David G. Schwartz : Outside perspectives can help spark innovation.

I think this is a question that you can debate forever: of what value are non-gaming insights to the gaming business? It’s got some major implications for the development of the industry.