This week in Vegas Seven, I take a look at why the GSA scandal at the M Resort happened in the first place, and why it will probably happen again:
Las Vegas is back in the national headlines as a place where responsible people shouldn’t be wasting their money. Last time, it was executives for bailed-out firms “blow[ing] a bunch of cash in Vegas,” as President Obama put it; this time, it’s public employees behaving badly. National media outlets and politicians such as Darrell Issa, R-Calif., chairman of the House Oversight and Government Reform Committee, have made sure that each time they’ve mentioned the bad behavior, they mention “Vegas” as well. As our very own marketers know, irresponsibility sells better when you leverage the Sin City name.
There will be some immediate fallout from this, but I think that some meetings planners will continue to make poor choice–as most of them make good ones. Guess who’s going to make headlines?