Fertittas, UFC, and Online Gaming in Vegas Seven

Yesterday I wrote a blog piece for Vegas Seven about the significance of Fertitta Interactive launching Ultimate Gaming:

The story here isn’t so much the debut of a new online gaming platform. It’s the way that Ultimate will be branded and marketed. The Fertittas will align their betting platform with the Ultimate Fighting Championship, the premier mixed martial arts organization in the world, whose live shows, pay-per-views, and television broadcasts reach an audience of millions of men who happen to share

the same demographic profile as poker players.

via Fertittas Look to Leverage UFC for Online Gaming | Vegas Seven.

I’m probably going to write a column about this in the future, but I think that the advent of online gaming is going to change the business far more profoundly than is expected right now. There’s going to be some creative destruction and probably many unforeseen consequences, which will make it interesting to chronicle, if nothing else.

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