Last month, I traveled to London to give a series of lectures to students at Cass Business School. While there, I had some thoughts about the differences between gambling in the US and the UK, so I wrote a Green Felt Journal about it for Vegas Seven:
The result is a casino industry that is tiny by American standards. British casinos are far more niche than ones in Las Vegas or other places in the U.S. With a small spread of games, few slot machines and not much to offer outside of gaming, there’s just not much of a reason for a non-gambler to spend much time there. It’s the photographic negative of Strip casinos, which seem to be about everything but gambling these days.
Lots of interesting differences between the two countries. It shows me that there’s no one way to do things–different groups prefer different kinds of gambling.
And it’s also difficult to generalize from one to the other. About 12% of total UK gaming revenue comes from online/mobile. Does that mean that, once it’s established, US online will be a $12 billion or so a year business? I don’t know, because the gambling patterns are so different.