In this week’s Green Felt Journal, I look at how the Vegas visitor is changing–and what that means:
The big question is, Why do people come to Las Vegas in the first place? Naturally, there are many reasons, so GLS Research, which compiles the profile, asks subjects for the primary purpose of their most recent visit. Having heard so much about how the Strip is about “more than gambling” these days, the trend is surprising: 15 percent of respondents said they came here primarily to gamble—more than three times the 4 percent who said that in 2004.
The one constant in Las Vegas is that the visitor is always changing. It’s up to the casinos to evolve to fit emerging demographics without alienating the old.