Jason Falls and Erik Decker. No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing. Indianapolis: Que, 2012. 253 pages.
This book, with a word that you still can’t say on the radio in its title, is certainly trying to be provocative. Beneath the swagger, though, there’s an intelligent, well-conceived manifesto for why social media matters today and how to do it correctly.