In this week’s Green Felt Journal, I share some insights from the latest Las Vegas Visitor Profile:
Increasing international visitation has long been a goal of the LVCVA, and the numerous investments the agency has made toward that end continue to bear fruit. In 2007, 12 percent of visitors came from abroad; in real numbers, this accounts for about 4.7 million people. Last year, that percentage jumped to 19 percent, which when factoring in increased visitation—we topped 40 million last year—translated into more than 7.8 million international visitors. That’s a two-thirds increase in seven years.
Looking at this year’s profile really drives home the demographic and behavioral changes in visitors to Las Vegas.