In this week’s Green Felt Journal, I take a look at a lower-profile casino perk, and the local group of entrepreneurs that it benefits:
Smaller-time gamblers play for smaller perks: T-shirts, six packs of soda, even meat thermometers. So it’s not surprising to get a Boyd Gaming promotion offering the chance to redeem B Connected players card points at the Artisan Craft Festival. It’s not the kind of perk you’d expect from cinematic Las Vegas, but it’s perfectly in tune with the reality of who actually visits local casinos.
Read more: The Artisan Craft Festival Is a Perk for Real People – Vegas Seven
I wanted to show a little slice of Las Vegas gambling that isn’t always captured or appreciated in the news: what casinos are like for the vast majority of gamblers. I also wanted to show how local groups like the Artisan Craft Festival mesh with casinos. One of the things about Las Vegas that might surprise non-locals is just how important locals casinos are as meeting spaces. For example, the Nevada PTA held their awards ceremony this year at Texas Station. That might seem very unusual to someone from somewhere else, but in Las Vegas it’s just everyday life. Casinos have the space at reasonable rates, so people use it.
Reading the VegasTripping review of the new Julius Tower rooms, I was struck by the art. So I wrote my latest Green Felt Journal about it:
Usually, hotel room art at best presents a regional accent; at worst, it says nothing and moves no one. For the creatives at KNA Design, the distinctly Caesars touch was essential.
Read more: Caesars’ Room Art Gives Guests Something to Gawk At – Vegas Seven
This was a lot of fun to write. It’s fascinating to learn how much thought goes into room design.
I’ve got two pieces in this week’s Vegas Seven about the upcoming Money in the Bank pay per view at T-Mobile Arena. This first is a look at the event itself:
Oh, Las Vegas, don’t you dare be sour … come to the T-Mobile Arena and feel the power.
For the first time in eight years, the WWE is bringing one of its sports entertainment spectaculars to town when its Money in the Bank pay-per-view headlines the new arena June 19.
Read more: T-Mobile Banking on Big Entertainment With WWE
The second is an interview with the New Day’s Big E:
The New Day’s Big E, who will help defend the trio’s tag team belts in a Fatal 4-Way match, will be a big (pun slightly intended) part of the action. Here he shares his thoughts on the match itself, competing in Las Vegas, what the fans don’t appreciate (yet) and much more, including unicorns and a time machine.
Read more: One on One With WWE Superstar Big E
The WWE media folks were very helpful in connecting me with Big E on a tight deadline, and it was fun to get to write about this. I’m really looking forward to all of the matches but now I’m particularly excited for the Fatal 4-Way.
In this week’s Green Felt Journal, I take a look at seasonality in Las Vegas:
How seasonal are gaming and tourism in Las Vegas? My hometown, Atlantic City, had a well-defined busy season: Memorial Day to just after Labor Day (the Miss America Pageant was created to extend the summer an extra week). Vegas has its fluctuations, too, but they are harder to characterize.
Read more: How Seasonal Are Gaming and Tourism? – Vegas Seven
This started with me just wondering how seasonal the business is; I know I’d looked at it before but hadn’t bothered the write it down. So now I’ve got some spreadsheets and some graphs that didn’t make it into print. Like so many other things I look at, there is no easy answer.
This week’s Green Felt Journal is a night in the life of an esports lounge in a Las Vegas casino. In other words, exactly what I thought I’d be writing about when I went to graduate school. I love that this is a concept that you might not be able to explain if you time traveled back to the 1960s, just like you couldn’t explain a craps pit if you traveled back a little further:
A bunch of millennials playing video games on a Saturday night in Las Vegas. Not too long ago, that might have been a casino operator’s nightmare. But in the last few months and with accelerating velocity, competitive video game playing—e-sports, as it is best known—has become a reality, just steps away from roulette wheels and slot machines. Read more: E-sports Start to Take Hold of Casinos’ Imaginations – Vegas Seven
I think that this is a compelling story for casinos and will continue to be for a long time.
From this week’s Green Felt Journal:
Last year, I wrote that locals gaming was on the rebound (“Locals Casinos Are Back in Business,” July 8). At the time, several indicators suggested it was in the midst of a resurgence after several rough years. Its revival has become even more apparent thanks to recent moves by two locals giants. Read more: Betting on Locals – Vegas Seven
Since I wrote that, Red Rock bought the Palms, which answers the question “what next” in the short term. Long term, I would expect to see more expansion from both companies.
In this week’s Green Felt Journal, I look at the numbers in this year’s LVCVA Visitor Profile Survey:
The Las Vegas Convention and Visitors Authority recently released its 2015 visitor profile study. This report, based on interviews with Vegas visitors, charts the behavioral and demographic shifts in the population of those who come to town. The results for this year raise more questions than they answer. Read more: LVCVA Visitor Study Reveals Who’s Really Coming to Town – Vegas Seven
This is always quite a source of numbers. It is fascinating to see how visitation is shifting.
In this week’s Vegas Seven, I wrote about one of my favorite places, the Vegas Roots Community Garden:
Urban farming is on the rise across the country. School, community, backyard and even rooftop farms and gardens are becoming more prominent in American cities from New York to Los Angeles. Las Vegas has its own urban agriculture pioneer, Rosalind Brooks.
More: A Community Garden Takes Root – Vegas Seven
This was a lot of fun to write. You should definitely check the garden out and, if you are a local business, think about sponsoring a plot.
My latest Green Felt Journal is a brief look at a group that is proposing a revival of the fabled Moulin Rouge on Las Vegas’s Westside:
That interest, though, never translated into meaningful action, which leads us to 2016. Scott Johnson, president of Moulin Rouge Holdings LLC, is committed to change on the Westside. His family has owned small businesses in the area for more than a half-century. Born in Arkansas, he’s been in Las Vegas for 30 years. But why take on the Moulin Rouge? Read more: Moulin Rouge Rebirth? – Vegas Seven
As I discuss in the articles, over the years there have been numerous attempts to first reopen and, lately, rebuild the Moulin Rouge. Here’s hoping that this one happens.
In this week’s Vegas Seven, I have a feature story that puts the just-opened T-Mobile Arena into historical context:
Casinos that followed—from the Hotel Last Frontier to the Tropicana—included dinner theaters as a matter of course; they were as necessary to a complete resort as rooms and gaming tables. This classic Las Vegas venue blossomed fully in the Sands’ Copa Room. Other theaters hosted plenty of stars, but the Copa distilled everything Las Vegas of the 1950s and 1960s stood for into an intimate, 385-seat space. It opened along with the rest of the Sands in December 1952 with a show featuring Danny Thomas, and would go on to host many of the day’s hottest casino attractions, most famously the Rat Pack. Frank Sinatra, Dean Martin and Sammy Davis Jr. defined an era of Vegas cool.
Read more: Why T-Mobile Arena Is a Game Changer – Vegas Seven
In the article, I tried to relate how each of the “milestone” venues that I discuss represented, in its own way, its era. Looking at history helped me appreciate that so much about the T-Mobile Arena–from the emphasis on luxury to paid parking–spells out just where Las Vegas is today.
It’s easy to be wowed (or annoyed) by all of the coverage of the arena’s opening. But when that PR press has ended, what’s left? I know that researching this article raised plenty of questions for me. I hope that reading it inspires more questions, and maybe a few answers.