In this week’s Green Felt Journal, I take a look at why you might be checking into Caesars properties at a kiosk, and what it means:
Yet times have changed. If you are one of the 42 million plus who come to Las Vegas each year, you can’t help but be aware that the city doesn’t act like it’s here only to make your wishes come true. Traffic. Hustlers, costumed and otherwise, on the sidewalks. Resort fees. And the inescapable fact that you’re not the only one looking to have a good time: Even in a smallish Strip resort, you are one of thousands of very special, very important people, each of you needing what you need right now. Obviously, you’re not all going to get it when you want it.
This is a pretty big investment in technology for Caesars, and so far it looks like guests are using it. Skipping the line should be way more convenient, at the very least.