Buy Grandissimo at Caesars Palace

Jay Sarno revolutionized Las Vegas with Caesars Palace, so it’s only fitting that Grandissimo is now on sale there. There is some symbolism in the fact that it went on sale yesterday, August 5, which was the 48th anniversary of Caesars’ wild opening—a day that Grandissimo talks about in great detail.

Right now, you can get the book in two locations. The first is the Caesars store in the Forum Shops, just to the right as you exit the casino.


Here is a shot of a few books in their natural setting:


if you’re strolling down the Appian Way, you can pick up a copy at Emperor’s Essentials:


The book is just inside the front door.


I’d like to thank Sherell Bartley at Caesars Entertainment retail and the staff of both stores for making the book available.

Happy 48th Birthday, Caesars Palace

Forty-eight years ago today, Caesars Palace opened, and Las Vegas never was the same again. 

August 5, 1966, was the start of the three-day celebration that introduced the world to Jay Sarno’s vision of Las Vegas. Though there were plenty of skeptics, the opening was a smash and the property never looked back.

Here’s Jay Sarno, in a photo taken the night Caesars opened. 

And here’s Nate Jacobson, Jay’s partner and the president of Caesars Palace, with the guest of honor, Jimmy Hoffa.

If you’d like to learn more about that night (and the day that preceded it, here is an excerpt from Grandissimo detailing Jay’s life on August 5, 1966.

And if you like that, you might want to read a copy of the whole book.

What is Grandissimo?

This is a book project that I’ve been working on for several years. It’s the story of the man who I believe to be the single most influential figure in Las Vegas casinos in the 1960s and 1970s, but who unfortunately not many people know about.

I’m substantially finished the book, and hope to publish it later this year.

Until then, I’m using this space to let people know about the book.

Another former head of state…

…is working the casino circuit, and at Caesars Palace, no less: President Bill Clinton will speak at The Colosseum @CaesarsPalace on Mon., Feb. 22 at 7:30pm. Tickets go on sale Monday! via The Colosseum ColosseumatCP on Twitter. Why do I say “another?” About a year and a half ago, Mikhail Gorbachev played the Seminole Hard … Read more

Another day, another bad marker case

Along with word that business in Las Vegas is “bouncing along the bottom,” the big news today is the latest in celebrity bad marker cases, former NBA star Antoine Walker. From the LVRJ: Walker faces three felony counts related to writing bad checks at Las Vegas casinos between July 2008 and January 2009. According to … Read more

The intoxication defense

A high-roller who lost an incredible amount of money gambling in Las Vegas casinos is seeking to avoid paying some of his markers, claiming that he was too drunk to know what he was doing. From the LV Sun: High-rolling Nebraska philanthropist Terrance K. Watanabe is mounting an unusual defense to charges he failed to … Read more