Silverton goes off-beat in Vegas 7

I missed this yesterday, but my latest Green Felt Journal column is out in Vegas Seven. It’s about some of the unusual events taking place at the Silverton: Santa is floating inside the 117,000-gallon aquarium at the Silverton Casino and Lodge, his white beard billowing as the parrot fish and stingrays glide by. He’s taking … Read more

Book Review: Conrad on Casino Marketing

Dennis Conrad. Conrad on Casino Marketing. Reno: Raving Consulting Company Press, 2008. 240 pages. Casino marketing is a tricky business. It’s basically sales without a tangible product. There’s not even a warm and fuzzy afterglow most of the time, because the games that casino marketers ask their customers to play are negative expectation. Most people … Read more