Posts tagged leroys

Goin’ mobile in Vegas Seven

This Thursday I have a new Green Felt Journal in Vegas Seven. It’s about the implications of William Hill’s growing footprint in Nevada sports betting, which I think is noteworthy:

With all of the sound and fury stirred up by the recent “Black Friday” indictments of three online poker operators, some major news that’s bringing Nevada a bit further into the future and a bit closer to the mainstream of sports betting in the rest of the world has gone largely unheralded.Last month, William Hill, a London-based bookmaking giant that claims 25 percent of the competitive market in the British Isles announced plans to acquire both American Wagering—the owner of Leroy’s, a chain of 53 sports books, 19 betting kiosks, and a Lovelock casino—and Club Cal Neva, a betting chain with more than two dozen outlets, primarily in Northern Nevada. This week, William Hill also bought Brandywine Bookmaking, parent of Lucky’s race and sports books.

via Goin’ mobile | Vegas Seven.

I think there’s a real battle brewing between Cantor and Lucky’s/Leroy’s/Club Cal Neva/William Hill for control of the Las Vegas sports book market.

Both companies have visions for how to increase the size of that market, but they’re a little different. Even though Leroy’s is getting its smartphone/tablet apps out first, from what I’ve seen it’s a much more traditional company in terms of approach and product than Cantor’s-Cantor’s CEO Lee Amiatis doesn’t even like the term “sports betting,” preferring “sports trading,” showing his company’s history in the financial markets.

Whoever “wins” (and I’d say there’s plenty of room in the market for both companies and approaches), the way Nevadans bet on sports is going to change over the next year.

BlackBerry to the future in the Las Vegas Business Press

My latest piece in the Las Vegas Business Press takes a look at why Leroy’s Blackberry sports-betting application is a big deal:

The year is still young, but 2011 has already been groundbreaking for Nevada’s gaming industry. The Gaming Control Board approved an application that lets players make bets from their own mobile devices, pointing the way to a future in which gambling will go mobile.

via Las Vegas Business Press :: David G. Schwartz : BlackBerry to the future: Gaming takes step ahead.

At its core, the app is just old-fashioned account wagering updated for mobile devices, with a raft of security and geo-location protocols that ensure a) the data is secure and b)the person making the bet is in Nevada.

Anyone can download the app, whether you’re a Nevada resident or not, but you have to physically be within the state to place bets. In addition, you have to open your account at a Leroy’s sportsbook, and if you are lucky enough to win, you either pick your winnings up at one, or arrange for a wire transfer.

This is really where the future of sports betting is going to be. With people using apps for an increasing number of information and commercial services, it’s only logical that they be able to bet on sports with one.