LVCVA Visitor Study Reveals Who’s Really Coming to Town – Vegas Seven

In this week’s Green Felt Journal, I look at the numbers in this year’s LVCVA Visitor Profile Survey: The Las Vegas Convention and Visitors Authority recently released its 2015 visitor profile study. This report, based on interviews with Vegas visitors, charts the behavioral and demographic shifts in the population of those who come to town. … Read more

Split-level in Vegas Seven

It’s Thursday, which means another Green Felt Journal column in Vegas Seven. Here’s the crux of what I call the “split-level strategy”: So casinos are pursuing a “split-level” strategy that harks back to the 1970s and earlier—keeping prices low for bargain hunters while pursuing high-end play at the baccarat tables. It’s not the mid-1980s approach … Read more

2009 is history

…at least as far as the LVCVA is concerned. The December and year-end visitor numbers, minus the gaming figures for now, was just released. Here are some highlights from the executive summary: December: Visitor volume up 1.5%, room inventory up 6% compared to December 2008. 2009 (total): Visitor volume down 3%, room inventory up 6% … Read more