Island Sushi rundown plus social media talk in Vegas Seven

This week in my Green Felt Journal column I talk a little about the role of food in marketing a casino, the future of Downtown, and how the Plaza’s going to fare by looking at Terence Fong’s Island Sushi. From Vegas Seven: In that light, recruiting chef Terence Fong, owner of Henderson’s Island Sushi and … Read more

Me @ G2E: Social media insights

A little while ago I received an invitation to participate in G2E‘s conference track. Here are the details: 9:15AM – 10:15AM (Wednesday, October 05, 2011) Social Media Insights, Part III: ROI Although it officially costs nothing to tweet, the hard costs associated with staffing and content development are undeniable. This session will examine how casinos … Read more

Social media is cheap and effective, but…

Interesting story about the Las Vegas Hilton’s Twitter initiative, though the timing couldn’t be worse, coming on the heels of yesterday’s LV Sun article about the Hilton’s abysmal 4Q earnings. From The marketing budget for Las Vegas Hilton is miniscule when compared to multi-property powerhouse rivals like MGM Mirage, Harrah's Entertainment and Wynn Resorts. … Read more