In today’s Green Felt Journal, I look at a few of the personalities behind Ultimate Poker:
Online poker seems so … unearthly. Hands are dealt on a glowing screen. Cards are made out of pixels, not pasteboard. And yet it’s here, and it’s very real.
For now, there’s one company that offers online poker in Nevada: Ultimate Gaming. It’s headquartered in an industrial strip mall on Harmon Avenue, a few blocks west of the Strip. And it’s filled with an interesting mix of about 60 administrators, techies, creative types, marketers and casino veterans.
via Poker Pioneers | Vegas Seven.
Ultimate Poker has a great story–I’m hoping to write more about them and their competitors, once other sites go live. Fascinating to see history unfold.
Last week’s Green Felt Journal in Vegas Seven took a look at how the repurposing of a nondescript piece of commercial real estate just west of the Strip is full of significance:
The 20,000-square-foot converted warehouse’s history is just as interesting as its future. Before the new tenants started moving in, the building was the design center for the Cosmopolitan. The long, high-ceilinged expanse that is being reconfigured to host a few dozen work stations used to host mock-ups of the Strip’s last mega-resort’s rooms: The very space where customer-service representatives will soon walk online poker players through registration was filled with designers poring over Wraparound Terrace Suites and City Rooms.
via The New Road Starts Here | Vegas Seven.
Interesting to see the transition happening in front of us.
Yesterday I wrote a blog piece for Vegas Seven about the significance of Fertitta Interactive launching Ultimate Gaming:
The story here isn’t so much the debut of a new online gaming platform. It’s the way that Ultimate will be branded and marketed. The Fertittas will align their betting platform with the Ultimate Fighting Championship, the premier mixed martial arts organization in the world, whose live shows, pay-per-views, and television broadcasts reach an audience of millions of men who happen to share
the same demographic profile as poker players.
via Fertittas Look to Leverage UFC for Online Gaming | Vegas Seven.
I’m probably going to write a column about this in the future, but I think that the advent of online gaming is going to change the business far more profoundly than is expected right now. There’s going to be some creative destruction and probably many unforeseen consequences, which will make it interesting to chronicle, if nothing else.