Knocking down Caesar

I thought this was an amusing story in light of Harrah’s recent decision to become Caesars Entertainment. From the Indy Star:

At 10:30 this morning, the huge 12-foot statue of the Roman conqueror that dominates the Caesars Indiana casino in Harrison County will be removed as the riverboat takes a major step to “de-Romanize” itself.

The fall of the approximately 750-pound statue of Julius Caesar, easily seen from Ind. 111, has been pending since Harrah’s Entertainment purchased Caesars Entertainment and its 26 casinos in 2005 for $9.3 billion.

The transaction reduced Caesar to a figurehead as Harrah’s plotted to overthrow him in favor of its Horseshoe casino brand.

Caesar’s unceremonious end will come as his statue is removed from its spot high on the casino Pavilion with a crane to a flatbed truck below.

“If the statue is successfully removed in one piece,” according to a casino statement, “it will be given to Harrison County.”

The county, in turn, will store the statue “until a location for placement is determined.”

Caesar will be dethroned at casino | IndyStar.com | The Indianapolis Star

The more I’m thinking about the Harrah’s brand issue, the more I start to believe that instead of tiering their properties by brand, maybe they should just create one huge, overarching brand that, Borg-like, has assimilated elements of each “brand” acquired.

The company mascot could be a Roman governor in Gaul who rides a horse, likes to play poker, and wears purple. Alongside him you could have a carnival dancer and a pink Flamingo with Mari Gras beads.

By this logic, the company would be CaesarsParisHorsehoeWSOPHarrah’sRioFlamingoShowboat.

I couldn’t think of any cute representation for Grand, Bally’s, Imperial Palace, Player’s International, O’Shea’s, Harvey’s, Bill’s, or the Clardige. I’m trying my best here.

Maybe the company should move the statue to corporate headquarters. It would make quite an impression on motorists speeding down the 215.

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