I’m still not where I want to be with the book review I’m working on, but here’s something I can share. I’m going to be moderating a panel at G2E about F&B as a marketing tool. Here is the info:
Thursday, November 19, 2009: 9:15 AM – 10:15 AM
Role: PANEL MODERATOR
Creating Identity: Using F&B as a Marketing Tool
The modern food and beverage portfolio creates more than just a tool to feed your hungry guests.
Learn why F&B directors should work closely with casino operations executives to maximize
everyone’s revenue potential. Experts will reveal effective ways to strategically couple your product
offerings. Whether it is innovative comp programs, unique marketing opportunities, or creating
casino F&B events featuring celebrity chef book signings or VIP dinners, a well-aligned F&B
strategy will be a value-added proposition for the casino.
If you’ve got questions you think I should ask the experts, email me or add them to the comments.
I’m guessing the audience will be mostly f&b directors, with a few other executives attending as well.