A little while ago I received an invitation to participate in G2E‘s conference track. Here are the details:
9:15AM – 10:15AM (Wednesday, October 05, 2011)
Social Media Insights, Part III: ROI
Although it officially costs nothing to tweet, the hard costs associated with staffing and content development are undeniable. This session will examine how casinos are using Facebook, Twitter and other avenues to produce a quantifiable return on investment. Experts will present statistics from casinos using social media to various degrees of success and discuss why approaches based on market size, target customers and similar factors may prove most effective.
# Creating a quantifiable return on social media investment
# How to measure the real costs
# Finding the correct approach for your market
As soon as I get the names of the speakers, I’ll share them with you. Looks like I’ll be doing another Casino Twitter Study between now and then.