In this week’s Vegas Seven, I have a cover story on the frustrating summer of 1955–a year that has plenty to teach Las Vegas 2015:
Lanza’s no-show aside, opening night at the New Frontier was regarded as a success. One of the Strip’s first resorts had reinvented itself for the Atomic Age, bigger and better. It whet the appetite for what was to come.
This was a story that I’ve been wanting to write for a long time. Thanks to Matt Jacob and Greg Miller I have.
First, it’s got the story behind the openings (and subsequent struggles) of the New Frontier, Royal Nevada, Riviera, Dunes, and Moulin Rouge. It also talks about lesser-known failures like the Desert Spa.
For today’s readers who are interested in more than “just history,” 1955 has clear parallels to the recession, and the pivot Las Vegas did in the years after 1955–chiefly, moving towards conventions and investing significantly in them–has lessons for today.