A Look Back at Caesars Palace in Vegas Seven

In this week’s Vegas Seven, I’ve got a cover feature on the 50 years of Caesars Palace:

Caesars Palace has always been more than the sum of its parts. Yes, it’s just a place where people pay for rooms, eat dinner, watch shows and gamble. But there remains something compelling about the property. It may no longer be the highest-grossing on the Strip, and as of 2016 it still isn’t the oldest, but it might just be the most successful.

Read more : An Empire Like No Other – Vegas Seven

I also have two sidebars connected with the story:

Modern-Day Gladiators about fight nights at Caesars Palace.

The Birth of a Brand about how Caesars became a marketing juggernaut.

Author: Dave

Director of the Center for Gaming Research at the University of Nevada, Las Vegas and author of several books, including Roll the Bones: The History of Gaming. Also Gaming and Hospitality editor for Vegas Seven magazine.