The key to Las Vegas’s post-recession rebound (I don’t like to call it a recovery because the casino industry didn’t take back lost ground; it pivoted into slightly new areas to make up for its losses), some argue, is doing everything bigger and flashier. It’s hard to argue with that approach since many of the places that give more bang for more buck are doing well. But are there people who don’t want all that expense and pretension when they come to Las Vegas? The Stratosphere is betting yes, as I explore in my latest Green Felt Journal:
Back in January 2015, the Stratosphere launched a marketing campaign aiming to capitalize on people who miss the old Las Vegas. “Take Vegas Back,” declared a series of billboards. Since then, the casino has amplified that message, promoting an alternative to a Las Vegas that some say has lost its roots. According to Rachel Hunt, the Stratosphere’s assistant vice president of marketing, it was the right idea at the right moment.
Read more: Vegas for Everyman (and Woman) – Vegas Seven
I want to see if visitors vote with their wallets on this one.