It took some time to see the light of day, but I hope this lengthy consideration of Hard Rock, Virgin, and Las Vegas is a worthy read:
Richard Branson made a splash on March 30 when he announced that he and a group of investors had bought the Hard Rock Hotel & Casino, with plans to transform it, over the next year and a half, into a Virgin Hotels–branded property. This is the latest evolution for a resort that, in its 23 years, has pioneered in ways that have defined Las Vegas.
It looks like this is the final piece I’ll be writing for Vegas Seven; I got word the magazine is ceasing publication. It was a great run–I was part of the first issue back in 2010, and I’m really grateful for everyone who worked with me over the years.
I will have something exciting to announce about my next writing endeavor, but that is for another time.