My second piece for Forbes.com is a look at what the math of slot machines means for the casino and the player:
Slot machines remain the most important money-making part of casinos in the United States. In many states, casinos make between 65 and 80 percent of their gambling income from slots. In Las Vegas, the percentage varies from 88 percent in casinos that cater primarily to locals to 50 percent on the Las Vegas Strip, where high rollers betting tens of thousands a dollar a hand skews the results in favor of table games. Every day, players put millions of dollars into slot machines. Why?
So far the reaction to my new writing home has been very positive. Thanks to everyone who made the jump to Forbes with me, and to all my new readers. And a big thanks to Bob Ambrose, who answered my questions very well.