My latest for Forbes.com is a look into the revival of bingo in Las Vegas:
Bingo’s not the newest game in town, but in the hyper-competitive Downtown Las Vegas market, one casino is using it to appeal to both traditional and younger players. While casinos often lose money at the game itself, its passionate players make it a jackpot for some casinos.
Read it all: Why Bingo Is A Secret Casino Jackpot
Interesting that, as casinos and manufacturers invest more in “skill games” to try to woo new generations of player, this old standby seems to be doing well.
So perhaps the key is to “go back to the bingo halls.”