Details about the Cosmopolitan’s new sports book

Like I admitted on Twitter, I take lousy photos, so I promised that I’d share some of the PR stills of the Cosmopolitan’s new sports book. I’m also throwing in the press release–if you read any media accounts that sounds suspiciously like this, it just means someone’s taking it easy on the word-smithing front:

Las Vegas, March 8, 2011 – The Cosmopolitan of Las Vegas and Cantor Gaming, an affiliate of global financial services firm, Cantor Fitzgerald, L.P., debut The Cosmopolitan Race & Sports by Cantor.

“The new Race and Sports Book by Cantor, with the latest in betting technology, spectacular design and prime sports watching location adds yet another unique and dynamic element to the already exciting scene at The Cosmopolitan,” says John Unwin, CEO of The Cosmopolitan of Las Vegas.

The new sports book, located on the second floor, situated adjacent to Marquee Nightclub, welcomes patrons with two outside betting windows. Inside, guests are greeted into the intimate space by metallic red, grey and dark wood interiors. Wagering is available at fixed betting, or individual ‘trading’ stations within the book, as well as on Cantor’s proprietary mobile tablets which can be used at both the race and sports book and Book & Stage on the casino floor. Two additional betting stations at Book & Stage also are available for placing bets.

Forty-three ‘trading’ stations each feature plush seating, viewing screens and are equipped with Cantor’s proprietary In-Running ‘sports trading’ technology. In the same way that prices in the financial markets change from moment to moment, Cantor’s lines and spreads change continuously as the action of a sporting event unfolds.

Lee Amaitis, President and CEO of Cantor Gaming, said: “The Cosmopolitan is the most exciting new property on The Strip. Its vision to bring a fresh, sophisticated and modern experience to Las Vegas in a world class venue, reflects our own mission to transform sports wagering through our ground-breaking technology. The same innovation in technology that we have brought to Las Vegas has changed the way we live our lives in sectors as diverse as finance, travel and retail. The Cosmopolitan is a tremendous stage on which to continue to build our ‘sports trading’ franchise.”
Cantor Gaming now operates four race and sports books in Nevada.

Here is the entrance and a smidge of the horse-racing area:
R&S Entrance

And this is the sports book area:

R&S Trading Stations Close

It’s pretty small, but the Cantor folks are hoping to do a lot of business on their eDeck mobile devices, and, when they get GCB approval, smart phones and tablets.

If you want to learn more about where Cantor wants to take sports betting–or “sports trading” as they call it–I strongly suggest you listen to the Lee Amaitis UNLV Gaming Podcast.

Podcast w/ Lee Amaitis is up

At the opening of the Tropicana’s new Cantor Gaming-run sports book, I had a very interesting conversation with Cantor Gaming President and CEO Lee Amaitis. It was so interesting that I thought I should share it with everyone. So we made an appointment for a sit-down interview, and here it is.

UNLV Gaming Podcast #27
Lee Amaitis, President and CEO, Cantor Gaming
In this interview with CGR Director David G. Schwartz, Amaitis gives a perspective on his career and discusses the current state of sports trading, as well as sharing his thoughts on the future.

Listen to the audio file (mp3)

Cantor Gaming

More UNLV Gaming Podcasts

Amaitis says some intriguing things about where sports betting is heading. It’s particularly noteworthy that he avoids the term “sports betting” and refers to “sports trading,” suggesting a completely different model for the activity. If you’re interested in where gaming and technology are heading in the very near future, you’ve got to listen to this one.

Cantor changes gambling

My latest Vegas Seven column is up, about Cantor Gaming’s eDeck:

Gambling has been evolving since our ancestors started filing down animal bones, eventually ending up with cubical ivory dice. The invention of block printing helped to popularize playing cards. In the 19th century, the telegraph led to the first remote gambling: off-track wagering on horse races. Slot machines have incorporated a variety of technological advances to increase their appeal.It continues to evolve as I type.By applying knowledge gained from securities trading to mobile technology, Cantor Gaming is changing the way people gamble.

via The changing face of eGaming | Vegas Seven.

I could have written much more about eDeck, and I’m probably going to do a podcast interview or two with some of the people behind it, since it really does have the potential to change how people gamble. There’s a lot of tech stuff that didn’t make it into the column but was really interesting.