Games Millennials Play – Vegas Seven

How about those millennials? I’m more interesed in video games than demographics, but that seems to be the hook that is getting casinos interested in a different kind of gaming. You can now find tournaments at the Silver Sevens, as I talk about in the latest Green Felt Journal:

Millennials—technically those born between 1980 and 2000, but more generally anyone younger and more tech-savvy than whoever is running things—started aging onto casinos’ radar about a decade ago (today they are 16 to 36 years old). Past millennial outreach efforts have included nightlife (great for those who can afford bottle service prices) and social media (an already crowded arena).

Read more: Games Millennials Play – Vegas Seven

I’m happy that I didn’t let me Generation X bitterness flow too freely. It just bugs me sometimes that no one seems to care what Gen X does with their time or money–we went straight from Baby Boomers to millennials.

But seriously, I think LEET is doing some very interesting stuff now. If you’re into games, you could do worse in Las Vegas.

E-sports Start to Take Hold of Casinos’ Imaginations – Vegas Seven

This week’s Green Felt Journal is a night in the life of an esports lounge in a Las Vegas casino. In other words, exactly what I thought I’d be writing about when I went to graduate school. I love that this is a concept that you might not be able to explain if you time traveled back to the 1960s, just like you couldn’t explain a craps pit if you traveled back a little further:

A bunch of millennials playing video games on a Saturday night in Las Vegas. Not too long ago, that might have been a casino operator’s nightmare. But in the last few months and with accelerating velocity, competitive video game playing—e-sports, as it is best known—has become a reality, just steps away from roulette wheels and slot machines. Read more: E-sports Start to Take Hold of Casinos’ Imaginations – Vegas Seven

I think that this is a compelling story for casinos and will continue to be for a long time.