A little while ago, I had a really interesting conversation with J Barnard, who does a whole range of things at the Casino Royale. I thought he had a really interesting story, so I decided to share, via Vegas Seven:
It’s not easy for the little guy on the Las Vegas Strip these days. Of course, the little guy’s still a casino that makes millions of dollars each year, but compared with the megaliths owned by the big boys (MGM Resorts International, Caesars Entertainment), places such as the Casino Royale are the neighborhood corner store.
via Old-School New Media | Vegas Seven.
It’s a quick piece, so you’ve got on excuse for not reading it.
Thursday means another Green Felt Journal in Vegas Seven. This week I discuss the team behind Harrah’s tweets:
Social media websites such as Twitter and Facebook have been invaluable tools for casinos. They can foster a sense of familiarity with guests, but they are anything but casual. Plenty of work goes into manning the new-media ramparts for Las Vegas casinos.
Harrah’s Entertainment took its embrace of new media to the next level by launching its New Media team in February. The group, directed by David Koloski, includes Eric Petersen, the manager of social media strategy, who takes the company’s interactive Tweeting and Facebooking very seriously.
via New Media team keeps Harrah’s up to speed | Vegas Seven.
I’ve just finished my pilot study of casino Twitter, which is available here. If I have time today in between a few other updates and other work stuff, I’ll try to post some of my thoughts on the study.
My much-anticipated Green Felt Journal piece about casino tweeting–which inspired me to finally claim @unlvgaming and get to work–is out, in today’s Vegas Seven:
Casinos are always looking for new ways to reach customers. So it’s no surprise that they’ve embraced Twitter, the popular social networking application that lets anyone tell the world, in 140 characters or less, “what’s happening.”
Casino tweets range from straight-up promo offers TI Suite Sale $50 F&B + 20% Off Spa / Also $61 Strip View w/free breakfast to single-sentence press releases Celine Dion is returning to @CaesarsPalace and will be back home at the ColosseumatCP 3/15/2011! to actual interaction with followers Hey #vegas tweeps, come introduce yourself this Saturday night! #stationsocials.
On one hand, it’s great that casinos are connecting with potential customers, whether it’s by smoke signals or Short Message Service. On the other, just because you can do something, it doesn’t mean you should. Does all of this tweeting, retweeting and following actually add anything to the bottom line, or is it just sound and fury for the sake of sound and fury?
via Tweets connecting casinos with potential customers | Vegas Seven.
It was a fun piece to write, and I learned quite a bit from my talks with Brandie and Hunter (though to be fair, I get to talk to Hunter every few weeks on the Vegas Gang). With an Advertising and New Media Summit at the next Casino Marketing Conference, it’s clear that social media is increasing in importance for casinos, just as it is for other businesses.
If you really want to see your name in lights, you’ve got the chance this weekend, thanks to the folks at Planet Hollywood. From their press release:
Now through Sunday, Feb. 28, Miracle Mile Shops at Planet Hollywood Resort & Casino is giving everyone a chance to be famous by posting photos and messages on the center’s Strip-side LED screens.
In partnership with Clear Channel Spectracolor and LocaModa, Miracle Mile Shops debuts a state-of-the-art technology allowing anyone to interact with the center’s record-breaking LED screens. Pedestrians along the Las Vegas Strip will be able to see their own photos, messages, Twitter posts and Foursquare check-ins displayed in real time on the 130’ by 40’ digital screen located above the north entrance. To have images and messages posted, onlookers will simply need to follow instructions provided on the LED video screen.
Miracle Mile Shops’ interactive, social media capability continues the center’s effort in bringing Las Vegas original and exciting content on the LED video screens. With more than 13,000-square-feet of sign space, the center’s Strip-side video walls offer an endless array of video and sound production opportunities. The LED screens boast more than two-million pixels, each capable of 16-million colors, and can be remotely controlled from anywhere on the planet. Future video screen features will include content on timely Las Vegas events and holidays, providing ongoing entertainment and information for onlookers.
Keep up with the latest Miracle Mile Shops news via Facebook and Twitter.
It’s an interesting concept, and a great tie-in of an asset the casino already has with social networking. I hope they’ve got some kind of filter, because I imagine that they’ll get plenty of images and messages that aren’t family friendly. I’m sure the Gaming Control Board wouldn’t take to kindly to a licensee who’s had a few problems in the past (Prive, anyone?) broadcasting anything remotely racy in 16 million colors.
For this reason, I’m guessing this will either be a great success or a fantastic disaster by Monday. It’ll be worth watching, in any event.
In the course of researching an upcoming Vegas Seven story on how casinos use Twitter, I finally broke down and created an account for the Center for Gaming Research. As of today, I am tweeting as…
If you are on Twitter and want to keep up to date on what’s going on, go ahead and start following…and I’m looking for folks to follow, too, so if anyone has any suggestions, let me know.
I’m going to be using the account to let everyone know what’s going on with the Center and the research and analysis I’m doing, and pass on interesting stories.