It’s been a few days, but last week I wrote something for Forbes about Joe Asher and Delaware’s first single-game sports bet:
In the wake of PASPA’s repeal, many states have made their intentions to start taking legal bets clear. But Delaware was the first to act on its intentions. But it’s been a long struggle to taking that first bet, something that William Hill US CEO Joe Asher, who started in the betting business at Wilmington’s Brandywine Raceway at the age of 16, knows better than anybody.
Read more: How It Felt To Book Delaware’s First Sports Bet
Quite a story, to say the least.
In addition to the cover feature, I’ve got a Green Felt Journal in this week’s Vegas Seven that takes us behind the scenes, into William Hill’s sports betting war room:
It’s 8:30 on a Sunday morning in October, but for the crew of bookmakers at William Hill headquarters on Grier Drive, just south of McCarran, the workday is well under way. Their business is overseeing the bets flowing in from sportsbooks from Whiskey Pete’s in Primm to Stockmen’s Casino in Elko, betting kiosks at PT’s Pubs and Buffalo Wild Wings, and phones and mobile devices. And judging from the mood, business is good.
via Inside the Trading Room | Vegas Seven.
Note: I was in the war room about three weeks ago, so this isn’t what went down last weekend, when the books had their worst day ever.
I’ve got to say I had a lot of fun writing this one. And the funny thing is that my time in surveillance still affects the way I think. When I saw that the story art was a photo of the war room, I felt this immediate panic–“Oh no! They let people see inside the room!” When I worked in CCTV it was taboo to let any non-CCTV person into the room at all, with a few exceptions. It’s an almost religious prohibition. But I guess that sports books are, indeed different. Still, I couldn’t help but think of “He’ll see the big board!” from Dr. Strangelove.
My ramblings aside, I hope you enjoy this little insight into what bookmakers do on Sunday morning.
This Thursday I have a new Green Felt Journal in Vegas Seven. It’s about the implications of William Hill’s growing footprint in Nevada sports betting, which I think is noteworthy:
With all of the sound and fury stirred up by the recent “Black Friday” indictments of three online poker operators, some major news that’s bringing Nevada a bit further into the future and a bit closer to the mainstream of sports betting in the rest of the world has gone largely unheralded.Last month, William Hill, a London-based bookmaking giant that claims 25 percent of the competitive market in the British Isles announced plans to acquire both American Wagering—the owner of Leroy’s, a chain of 53 sports books, 19 betting kiosks, and a Lovelock casino—and Club Cal Neva, a betting chain with more than two dozen outlets, primarily in Northern Nevada. This week, William Hill also bought Brandywine Bookmaking, parent of Lucky’s race and sports books.
via Goin’ mobile | Vegas Seven.
I think there’s a real battle brewing between Cantor and Lucky’s/Leroy’s/Club Cal Neva/William Hill for control of the Las Vegas sports book market.
Both companies have visions for how to increase the size of that market, but they’re a little different. Even though Leroy’s is getting its smartphone/tablet apps out first, from what I’ve seen it’s a much more traditional company in terms of approach and product than Cantor’s-Cantor’s CEO Lee Amiatis doesn’t even like the term “sports betting,” preferring “sports trading,” showing his company’s history in the financial markets.
Whoever “wins” (and I’d say there’s plenty of room in the market for both companies and approaches), the way Nevadans bet on sports is going to change over the next year.